I’m about 1/4 of the way into the SEO Bible by Jerri L. Ledford. I’ve been meaning to read up on Search Engine Optimization. While I know some of the basics, there’s a lot I could learn and do better. And I think Ledford’s book will get me there.
She starts out by explaining SEO, what it means, why it’s important, and why you should be using it. The first two chapters are dedicated to understanding SEO, including the basics of what search engines are and how they work. Ledford also recommends creating an SEO plan before you build your site (if you can). She also makes it clear that certain techniques are more likely to get you banned from search engines and should be avoided.
Ledford’s writing is easy to understand. She doesn’t talk down to the reader or use too much jargon that makes the book difficult to grasp. She explains each concept thoroughly before moving on to the next topic without droning on & on.
I’m currently in Chapter 3. I’m moving through it slowly so I can absorb the information – and there’s a lot! The main book is almost 300 pages, and close to 100 more comprise the appendices and glossary.
So far I’m finding a wealth of information with clearly explained topics and instructions. I feel confident that as I progress through the book I’ll be able to implement Ledford’s recommendations. When I get further along, I’ll revisit my thoughts on the book. And as I incorporate her advice, I’ll let you know how it goes.