blogher07
Session description:
The State of the Momosphere
It’s no secret that MommyBlogging has changed a lot in the past two years. Sort of like actors who toil away for years before becoming overnight sensations, MommyBloggers are now seen as power influencers by marketers and the media. Whether managing what amounts to small publishing juggernauts, or cranking out posts mostly for family and friends in their not-so-copious spare time, MommyBloggers are getting a lot of attention…individually and as a “segment.” Has the attention and opportunity affected the way you blog? Should it? What are some of the non-negotiable boundaries you have when you consider commercial relationships? Has all the attention and increasing opportunity also affected who you read? This panel will take a look at how MommyBloggers continue to express themselves, support one another and build their platforms under a microscope. It may also give those outside the Momosphere a better understanding of what MommyBloggers want, and how they want to be engaged, if at all. Come join the discussion and answer the questions above for yourself! Jory Des Jardins leads what is sure to be a lively discussion amongst the diverse community of MommyBloggers, including Catherine Connors, Lena Lotsey and Chris Jordan.
This session is sponsored by Five Moms.
The State of the Momosphere.
Jory, moderator. Catherine, Lena, Chris – panel.
Why we’re here: previously we had a conversation about mom bloggers. Sponsors started realizing the potential of marketing to moms. Today: Is the momosphere changing? Is there stratification? There are mom bloggers and the companies that want to market to them (why Jory thinks we’re here).
What about monetizing? Threat? Good thing?
Catherine Conners, Her Bad Mother. Part of BlogHers Act Canada. We’ll talk about her views on the politicization of mom blogs.
Lena Lotsey, Cheeky Lotus & Mamapop. She blogs about everything under the sun, not just mom stuff. So, what makes a mommy blogger? We’ll talk about that.
Chris Jordan, Notes from the Trenches. She’s been blogging 3 years. She blogs about being a mom. Jory called her a blogging “purist” because it’s about being a mom. Do we change our blogs, the more attention we get? We’ll explore this, too.
Why are you here? A journal for your children? To make money?
The darker side of mommyblogging. Is there division? What about money, and being approached regarding content? And privacy, how do you handle it? Are we able to agree on this?
All of these are themes that Jory is bringing up for us to address in the session.
